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Design motif

KT is a company brand as well as the group brand for all KT affiliates.

olleh signal

olleh signal is the key design motif as well as the attempt for a new design by kt.
The image, and attempt of a new iconic design, conjures up various communication signals such as the electronic, WiFi, and LTE (Long term evolution) signal.
divide line

의미 olleh+(electronic) signal

Design motif from various communication signals like 3G spectrum and WiFi

  • Functional value: Expression of olleh’s powerful network and service
  • Sentimental value: ‘Sign of better things’, a good signal
divide line

Utilization

Combination of multiple lines and surfaces

Expression of expansiveness, vitality and freeness of communication with various forms of straight lines, circles and curves

It will be applied with flexibility to various company expressions within different media. Customers seeing the evolving olleh signal will associate it with the powerful network and IT service and seek interest in the company’s creative and innovative activities.

01.olleh signal signage02. olleh signal car 03.membership card 04. media facade 05. olleh signal cup 06. packeage 07. olleh icons 08. olleh signal socks
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