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Product Identity

Philosophy and Commitment contained in familiar kt name


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PI Introduction

olleh PI

Product Identity is the new face of kt Product Design.

PI (Product Identity) Intro VOD

PI (Product Identity) Package Design Intro VOD

New Face of kt Product Design, Product Identity

kt Product Design

kt services have been implemented through a variety of products.
kt has built kt Product Identity(PI) so that it can give identity and sense to its wide variety of products.
This will help you easily recognize kt products.

Performance pursues Hi-tech, but design pursues De-tech

Product Identity

Mechanical and IT products are no longer hidden in the corners of the house.
Products that kt Product Identity has been applied to will be in harmony with the interior environment.

kt’s own unique and consistent product design formulas, “Olleh Curve"

“olleh curve

Olleh Curve includes the aesthetics of beauty, precise mathematical formula, and science which is applicable to any other products.
This formula is applied to not only the outer shape of the product, but also its detailed design elements consistently.

Four Home Networking Products

 4 home networking products

As the impact of information technology on our lives has become larger using IPTV set-top boxes, internet modem in conjunction with home hub in homes has become a more common trend.
kt has applied its product identity to the home networking products with the harmony of the look-and-feel so that they can stand and be piled.
In addition, an integrated remote controller for IPTV enhances the ease of use as well.

Product Identity Special Packages

Product Identity special packages

The pursuit of harmony of look-and-feel has been dedicated to the special package as well.
In addition, the package is designed to be flipped so that messy wires can be easily hidden.

Received awards at 2012. Red Dot Award in six categories including 'Best of the Best'

  • Photo of the recyclable wire wrap package which won Best of the Best at Red Dot Design Award

    Winner of Best of the Best in Design Concept Category at Red Dot Award
    best of the best

  • Photo of IPTV Set-Top box, Internet modem, and home hub, which won Red Dot Design Award in Design Concept Category and IF Design Award in Product Design Category

    Winner of Design Concept Category at Red Dot Award

    Winner of iF Design Award in Product Design Category

  • Photo of the integrated remote controller which won Japanese Good Design Award in Life Design Category

    Winner of Good Design Award (Japan) in Life Design Category

  • Photo of product applied by kt PI, which won IF Design Award in Communication Design Category

    Winner of iF Design Award in Communication Design Category

  • Photo of kt promotional brochure, which won Red Dot Design Award in Communication Design Category

    Winner of Red Dot Design Award in Communication Design Category