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Preservation of the Dong River

kt has been protecting the Dong River, which boasts stunning scenery, and sponsoring projects such as the restoration of a traditional house in Jejang Village, Jeongseon-gun, Gangwon Province. We have also participated in raising funds to purchase 17,190cm2 of since 2003. We then carried out volunteer activities to complete the construction of a traditional house, "Loving Dong River" in August 2005. The house has become a symbol of Dong River preservation activities and is used as a site for teaching youths about the importance of protecting nature.

Protecting Ranunculus Kazusensis Makino Colonies in Ganghwa Island

Since 2003, kt has been leading the movement to protect colonies of ranunculus kazusensis makino, an herbaceous water plant belonging to the buttercup family. This species grows only in Ganghwa Island and has become threatened with extinction due to habitat loss. The National Trust of Korea designated this wild plant as the country’s first Citizen’s Natural Heritage. We created mountain paths near the colonies to prevent their being damaged, and we sponsor trips to view the flowers in bloom every May. (On May 15, 2010, we invited 40 children from local children’s centers.) Meanwhile, since 2009, kt has been supporting local residents’ efforts to prevent damage to the olleh hiking trails on Jeju Island and to promote them as a tourist attraction.

H2O Green Protection Event

As part of the labor-management coexistence program, kt initiated the ‘H2O (Host to olleh) Green Protection Event.’ Held simultaneously in 460 locations, a total of 21,000 labor union members, employees and executives participated in clean-up activities. Surrounding streams, roadsides, cultural heritage facilities, bus stops, and ravines were part of the clean-up targets. In the future, the green protection movement will be expanded from environment clean-up activities to protecting cultural heritage sites and providing twice annually cultural performances for local citizens.